Building a new career and sharing your story with Hazel Gardiner
Today’s guest is Hazel Gardiner - a florist and design stylist, with a background in creative arts and TV production. Hazel has used her unique experience to create installations for companies such as Channel 4, and Arcadia to name a few, and we chat about Hazel’s journey to starting her business, using video as a marketing tool and I also ask Hazel about her relationship with nature as it’s something that feeds into her work.
We also talk about Hazel’s journey with cancer - I know that this can be a sensitive topic if you or loved ones are going through treatment, so I just wanted to give you a heads up.
Things we talked about:
The journey from selling vintage clothing and falling out of love with it, to finding a new career path
How a cancer diagnosis made Hazel reassess her work and life
Setting up the floristry business - and being open to all types to projects in order to find your true style
Cultivating the confidence to follow what you really want to do
The importance of finding out what you don’t want to do
Having the courage to share your story and leading the way for conversations around the BLM movement and diversity in the florist industry
Utilising video as a powerful way to connect with your audience
You can find Hazel here:
